Marketing sanitation through result based financing

Improved sanitation and hygiene services integrated with potable and adequate water supply services are a critical factor in deciding the health of a nation. Indeed, it estimated that lack of or inadequate provision of these services is capable of undermining the achievement of targets set for MDGs 1, 2, 4, 5 and 6. Whilst most countries are on course to achieving MDG target for water, the same cannot be said of sanitation and hygiene. or example Ghana’s achievement is at 13% whilst 20% of the population defecates openly. The economic and health impact of this situation cannot be underestimated. The Water and Sanitation Programme (WSP) estimates that Ghana loses GHC42 million annually in terms of health, lost in labour and productivity caused by lack of, and,  or inadequate sanitation and hygiene services.

Putting everyone back on-track the MDG target for sanitation requires development and implementation of innovative but effective programmes involving sector players with a capacity for replication across the country. This would require creating marketing strategy for sanitation which would reduce the gaps/ loop holes in project implementation. Dealing with this requires changing the way most projects have been funded and adopt a result based approach. A result based financing (RBF) approach would influence policy makers to prioritize sanitation sector investments through an incentive scheme

With result based financing funding is provided if pre- specified results have been achieved. This means that there are limited incentives to reduce the cost of providing services because funding is based on an input basis. The approach ensures that cash is given on delivery of results. Result based approach targets suppliers to provide them with an incentive to provide services to the poor .

The full amount of funds is paid to the service providers only when results have been achieved and verified by a third party. Subsidies are also provided to encourage provision of basic services to the poor in areas that are not commercially attractive.


›RBF instruments have the potential to improved the sanitation sector’s focus on results and performance verification.
›RBF instruments are new and largely untested particularly in the sanitation sector.
›Going forward we need to invest great care in the design of the instruments and evaluate the costs and benefits of such schemes in comparison to traditional forms of financing

A lot of effort is needed to combat water and sanitation in slum areas.

5 October 2011

floods in Bwaise, Uganda

Investment in water and sanitation in the rapidly urbanising cities of the developing world is key if we are to avoid uncontrollable poverty and ever worsening slums, says WaterAid in a news report.

“If we continue the way, we are the gross inequality between rich and poor could be almost impossible to reverse. But there is an opportunity to turn things around if we act now.

“Water and sanitation have proved time and time again to be a critical factor in health and economic development.

Cities in the developing world are expected to double in population size every 15 years, and two thirds of the world’s population will live in urban areas by 2030. The vast majority of these people will end up living in unplanned slums, with little or no access to fundamental services such as water, sanitation and electricity.

Water and sanitation are fundamental to health and development, especially in densely packed urban areas, where outbreaks of diseases such as cholera can quickly turn into epidemics. At present the diarrhoeal diseases caused by a lack of safe water and sanitation are the biggest killers of children under 5 in Africa, more than HIV/Aids, malaria and measles combined. In South Asia it is the second biggest killer.

Current investment into water and sanitation in the slums is inadequate and is failing to reach the poorest and most vulnerable people. Only 6% of World Bank sanitation-related commitments from 2000-2005 went to slums, with the vast majority going to more established urban areas. The manifesto advises that to tackle urban poverty, the very poorest people need to be at the heart of water and sanitation investments and planning. They should also be encouraged to participate in the design and implementation of these plans.